Preprinted Cans vs. Labelled Cans

Choosing the Right Packaging

The choice between preprinted cans and labelled cans has a direct impact on branding, logistics, regulatory compliance, and cost efficiency. Below is an overview of the advantages of each option.

Feature	Preprinted Cans	Labelled Cans
Branding/Shelf Impact	⭐⭐⭐⭐⭐	⭐⭐⭐
Suitability for Premium Segments	Yes	Limited
Minimum Order Quantity (MOQ)	High	Low
Regulatory Flexibility	Low	High
Production Flexibility	Low	High
Risk of Label Damage	None	Medium (wrinkling, peeling)
Speed to Market	Medium	High
Multi-market Adaptability	Low	High

Which Should You Choose?

Choose preprinted cans when you have:

Large, stable volumes
High-end positioning
Strict regulatory environments
Fixed product formulations

Choose labelled cans when you need:

Flexibility across regions/languages
Fast updates or testing new markets
Lower MOQs
Fast response to regulatory changes

References

Holle has been a pioneer of biodynamic baby products since 1934 and offers baby food of the highest organic quality.

holle.ch

The Pure Goat Company offers infant formulas based on organic, full-cream goats milk.

puregoatcompany.com

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